HD Programmes

CC 66-209

2867 8325
2861 0278
General InformationProgramme StructureStudents' Sharing
General Skill
 
  • Mathematics and Statistics for Daily Life Applications
  • Introduction to Multimedia
  • General English III
  • English for Academic and Professional Purposes Parts I and II
  • English for Business
  • Practical Chinese
  • Intra- and Interpersonal Competencies
Specialism
 

Year 1

  • Public Relations
  • Marketing Fundamentals
  • Business Economics
  • Principles of Business Management
  • Marketing Planning
  • Marketing Research & Information
  • Marketing Communications

Year 2

  • International Business
  • Essentials of Accounting and Finance
  • Business Law
  • Consumer Buying Behaviour
  • Selling and Sales Management
  • Final Year Project (Sales, Marketing and Advertising)
  • Advertising and Promotion