CC 80 - 401

3416 6338
2824 1165
General InformationProgramme StructureStudents' Sharing

Corporate communications cover a range of traditional disciplines such as public relations, marketing, communications and management studies. Many multi-national companies also include advertising, branding, media research and desktop publishing as part of their corporate communications functions.

Programme Aims & Features

Highly professional and career-related, this programme equips S7 graduates with the necessary knowledge to understand the practices of "strategic and professional communications" and why they are critical to corporate success. You will also learn how the media work, how to manage and package information for the media, how to analyse information, and how to identify audiences and readers.

Job Placement

In the course of the programme you will have opportunities to undertake job placements. Through this invaluable training, students will develop the public relation and promotional skills and experience required in the workplace.

Professional Recognition

Students in this programme are eligible to apply for the Student Associate Membership of Hong Kong Public Relations Professionals' Association.

Opportunities for Further Studies

Graduates can go on to pursue a Bachelor's degree at local or overseas universities in many areas including Corporate Communication, Business, Marketing and Management Studies, Public Relations, Media and Communication Studies.

Graduates are eligible for admission to the full-time top-up degree programmes offered locally by HKU SPACE Centre for International Degree Programmes in collaboration with the following universities:

Middlesex University, UK
  • BA (Hons) Journalism, Media & Cultural Studies
  • BA (Hons) Media & Cultural Studies
  • BA (Hons) Publishing Media & Cultural Studies

The University of Western Australia, Australia
  • BA (Communication Studies)
  • BA (Asian Studies)

Edinburgh Napier University, Scotland
  • BA (Communication, Advertising and Public Relations)

Career Prospects

The corporate communications and management components make up a highly recognised qualification for career opportunities in advertising, media management, business development, marketing, corporate and public affairs.