Year 1

• Principles of Public Relations
• Intercultural Competence and Communication
• Introduction to Marketing
• Introduction to Corporate Communications

• Introduction to Management
• Public Relations Writing

• Media Business Environment
• Hong Kong and Chinese Societies in Transition (Optional)
• Media, Culture and Everyday Life (Optional)

Year 2

• Strategic Brand Management
• Media Publishing and Production
• Introduction to Media and Communications
• Advanced Public Relations Writing
• Special Issues in Corporate Communications
  and Management
• Advertising: Principles and Practice
• Fundamentals of Journalism
• Consumer Behaviour (Optional)