HD Programmes
CC 66-207
2867 8325
2861 0278
General InformationProgramme StructureStudents' Sharing
General Skill
 
  • Mathematics and Statistics for Daily Life Applications
  • Introduction to Multimedia
  • General English III
  • English for Academic and Professional Purposes Parts I and II
  • English for Business
  • Practical Chinese
  • Intra- and Interpersonal Competencies
Specialism

    Year 1

    • Marketing Fundamentals
    • Principles of Business Management
    • Business Economics
    • Human Resources Management: Principles & Practice
    • Marketing Planning
    • Marketing Research & Information
    • Marketing Communications

    Year 2

    • Small Business Management
    • Essentials of Accounting and Finance
    • Business Law
    • International Business
    • Management Strategy
    • Final Year Project (Marketing and Management)
    • Consumer Buying Behavior