The HKSAR Government has identified trade and product services as one of the four pillar industries supporting Hong Kong's economy. There is an increasing demand for manpower in trade services including business services, marketing, product promotion, media production, trade fairs and exhibitions, etc., and this demand has created a corresponding increase in training and education programmes geared towards the development of human resources in this area.

This programme integrates a wide range of disciplines from the marketing, advertising and communications fields to meet the needs of today's marketing and media practitioners and to keep pace with the requirements of an increasingly competitive environment.

The aim is to provide students with the conceptual understanding and practical knowledge of key marketing, communications and media concepts and skills needed for developing into professional practitioners.

Practical job placement will form an important part of the training. Arrangements will be made for selected students to work as summer trainees in the marketing and media industries to acquire valuable practical experience. This will prepare them for the future career.

Higher Diploma holders in Business (Marketing and Media) are eligible to apply for exemptions from Stage One of the Chartered Institute of Marketing (CIM) examinations.

Graduates are eligible for admission to the full-time top-up degree programmes offered locally by HKU SPACE Centre for International Degree Programmes in collaboration with the following universities:

Graduates can also proceed to part-time Bachelor of Commerce (Marketing & Advertising) / (Marketing) programmes offered locally by HKU SPACE in collaboration with Curtin University of Technology, Australia (CRICOS code 00301J).

The Higher Diploma in Business (Marketing and Media) Programme has evolved to meet the needs of students who wish to pursue a career in the Marketing and Media industry. This could be as a marketing manager for a marketing company, as a media manager, creative manager, journalist, media production manager, an advertising agent/manager or as product development consultant. There are further opportunities for graduates within the corporate sector as marketing specialists within public affairs, broadcasting, publishing, film, marketing and media divisions.

:::: Continuing Education Fund (CEF) ::::
This programme has been included in the list of CEF reimbursable programmes.
Application for CEF has to be made before commencement of the programme.
Details can be found at: http://www.sfaa.gov.hk/cef