- Mathematics and Statistics for Daily Life Applications
- Introduction to Multimedia
- General English III
- English for Academic and Professional Purposes Parts I and II
- English for Business
- Practical Chinese
- Intra- and Interpersonal Competencies
Year 1
- Marketing Fundamentals
- Principles of Business Management
- Business Economics
- Marketing Planning
- Marketing Research & Information
- Marketing Communications
- Introduction to Media Studies
Year 2
- Consumer Buying Behaviour
- Essentials of Accounting and Finance
- Business Law
- Media Production and Practices
- Media Planning & Buying
- Final Year Project (Marketing and Media)
- Advertising and Promotion
