Special Events Recap
Centre for Research in Continuing Education and Lifelong Learning
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Professional Seminar Series : Luncheon Talk
04 Nov 2010Management Accountancy and Brand Value From banking to oil, technology to automobiles, industry reputations have been taking a pounding in recent years. Some were deserved. Others weren't. All had financial implications for the companies involved – ... -
Uncovering the Myth of Building Brands Part II 「揭開建立品牌的奧秘」2010論壇
09 Oct 2010The Myth Of Building Brands Unveiled Entering into the age of knowledge economy, profit and sales figures are certainly not the only factors to consider in establishing a business with value that goes above and beyond the tangible benefits that ...
